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Integration of Social and Search

Many businesses today realize the importance of SEO to their sites’ marketing strategy.  What many may not realize is that while traditional SEO is very important to a business’ marketing efforts increasingly businesses that would not typically be engaged in social media should be.  As social media becomes increasingly integrated with search, it’s time to add social media as a tool to all businesses’ SEO strategy.

Social SEO makes it easier for smaller businesses to compete with the big guys. A new site or startup would have a difficult if not impossible chance at ranking for highly competitive keywords.  Older sites have been at it too long to knock them off the top of the search engine results page without years of search engine campaigns.

Social factors now influence both paid search advertising and search engine optimization. Marketers are now able to demonstrate their social influence on paid search ads and organic search results by linking either Google+ (on Google) or Facebook (on Bing) accounts with their website.

Google recognizes that one personal endorsement from someone we know outranks endorsements from thousands of those we don’t. The same applies for a trusted authority.  Sharing a blogging link by a known expert carries more weight than something a casual user shares. A tweet that receives a viral-size number of re-tweets may have as much as an effect as a link from a high ranking site.  A Google +1 from a friend can send your site to the top of the social search engines’ results page for that friend’s entire network.

So with these thoughts in mind, all businesses should seek to ramp up their social strategies.  Be sure to put an emphasis on increasing followers and sharing content. Post your articles on social media and your products on Pinterest.  Lastly, add +1 buttons to anything & everything.


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